Have you checked out the two new Walt Minnick ads that hit the airwaves today (and which John Foster previewed here last night)?
They're great ads, from the crisp retelling of the 1st CD candidate's impressive bio to the montage of photos of Walt hunting, Walt talking with middle-Idaho families, and veterans who've been failed by a nation is quick to send them to war but has too often failed to keep our promises once they're home. The production values are excellent.
But my favorite aspect of the ads is the tagline: "Walt Minnick. Right for Idaho." Longtime RSR readers know that I hate the use of the terms left and right in politics and avoid them in my own writing. I've done research showing that the rise in the terms' media use over the past two decades paralleled that of the neocon Republicans with whom we've been saddled these past eight years. My theory, in short, has been that if Democrats keep using the word right, synonymous with correct, to describe the opposition party, we'll continue to be left behind.
But Democrats have wised up and gotten tough in recent years. We've put extremist Republicans on notice that we are just as patriotic as they are. Many of us are standing up again to say yes, we're liberal, and we're proud of it - and that it's even possible to be liberal and conservative at the same time, depending on the issues. And now I just love seeing Walt Minnick's ads say that he's "right for Idaho," because "right" is a word we need to reclaim, too.
I'm a little troubled by Minnick's decision to play down his Democratic affiliation on his website and his ads. I'd love to have a candidate proudly claim his status as a Dem at every opportunity, together with the idea that he is "right for Idaho." But this is Idaho, and I'm a realist. If laying low as a D is what it takes to loosen the "R" brand's grip on our state's overlooked and underrepresented voters, so be it.
In other news, check out the sharp new look for Larry LaRocco's website (that didn't take long, Tim!) and read mcjoan's take on the startling news that Barack Obama is outraising John McCain in Idaho.